According to Aminata Thior, founder of Setalmaa, a consulting and research firm that recently released a report on the beauty and cosmetics market in French-speaking Sub-Saharan Africa, skincare, natural hair products, major brand perfumes, and makeup products are the four most sought-after segments by consumers.

Based on this study, the market is expected to reach nearly 9 billion euros, or approximately 5,900 billion CFA francs, for Senegal, Cote d’Ivoire, and Cameroon by 2025. With a population of over 335 million consumers in 2020, the region offers almost limitless opportunities. The rise of the middle class, highly connected and influenced by Western trends, is driving a keen interest in beauty and skincare products.

The beauty market is also characterized by diverse demand, ranging from local products to international brands, depending on lifestyles, traditions, and purchasing power. Consumers seek quality and reliable products.

These markets, still largely untapped, hold considerable potential. Despite the presence of major French brands, domestic manufacturers are not adequately represented in modern distribution channels, particularly pharmacies and parapharmacies.